When the rumor sites leaked that Hasselblad was coming out with a new mirrorless camera for Photokina, a lot of fanboy sites started saying thing like "Squeeeeeeee!!! Digital X-pan!" I know I can be a little pessimistic. My first thought was "this better not be a rebadged Fuji X-Pro 1." But it's even worse, it's a Sony Nex-7 wrapped in the dashboard from my mom's old 1979 Ford Thunderbird.